The Mixed Zone – A New Place to Track Our Favourite Sports Women

As a growing business in a competitive market place, we are naturally supportive of dedicated, hardworking individuals looking to gain competitive edge in their chosen areas.

Women in sport, in particular, face considerable obstacles in gaining visibility for their achievements. They garner less coverage from the media and less financing from sponsorship deals than their male counterparts.

The Women in Sport Trust was set up to address the imbalance of coverage and a new portal and information service, The Mixed Zone  is one of the many ways they are helping support the cause.

The Mixed Zone brings together the best stories of women in sport, curated and written by top athletes, sports journalists, enthusiasts and supporters. A truly inspiring and entertaining collection of articles for all who understand the mental strength, dedication and self-motivational challenges required when facing an up-hill climb in sports as well as in business.

the mixed zone

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By |2015-11-17T10:59:56+00:00November 17th, 2015|Cerno Capital Posts, Other Posts, Women’s Sport in Britain|

About the Author:

Katie is responsible for the firm’s marketing strategy. As part of this role she coordinates public relations and communications and is responsible for the firm’s visual identity and livery. She works alongside the front office on existing and prospective investor contact, including all aspects of the firm’s relationships with intermediaries. Katie manages the firm’s outreach programme which helps UK women athletes, explorers and adventurers and promotes participation and inclusion. Katie previously worked at Savills, and holds an MA in Art History from the University of St Andrews. Katie is a member of the Chartered Institute of Marketing.