Confronting the ‘Unthinkable’: Dinner with George Bullard

On Wednesday 6th September, Cerno Capital hosted a dinner with George Bullard, the world-record breaking explorer and endurance athlete.

At the age of 19, George completed the world’s longest fully unsupported polar journey – a feat described by Sir Ranulph Fiennes as “genuinely ground-breaking”. George has since covered more than 2000 miles on foot in the polar regions, and has completed 17 expeditions across the world, guiding over 300 people. Excelling as an explorer and endurance athlete, George has since sailed in the TransAtlantic Race, led youth development programmes in the Amazon and facilitated scientific research expeditions in the Antarctica.

Confronting the unthinkable

Most recently, George partnered with fellow adventurer, Olly Hicks, to paddle a 26ft kayak the perilous 2,000km from Greenland to Iceland to retrace the journey of ‘Finnmen’ – the Scottish name for the Inuits reportedly spotted off the coast of Scotland in 1728 having ventured across the sea.

The adventures that George has undertaken has led him to encourage others to embark on their own adventures, to embrace their strengths and overcome their weaknesses, confront the challenge of the ‘unthinkable’, and pursue the sweet feeling of adventure ecstasy.

George is currently working with IGO, creating a series of challenges and expeditions designed to push the limits of human physical and mental ability in locations around the world. For more information on IGO Adventures, please click here.

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By |2018-03-16T10:05:32+00:00September 15th, 2017|Events|

About the Author:

Katie is responsible for the firm’s marketing strategy. As part of this role she coordinates public relations and communications and is responsible for the firm’s visual identity and livery. She works alongside the front office on existing and prospective investor contact, including all aspects of the firm’s relationships with intermediaries. Katie manages the firm’s outreach programme which helps UK women athletes, explorers and adventurers and promotes participation and inclusion. Katie previously worked at Savills, and holds an MA in Art History from the University of St Andrews. Katie is a member of the Chartered Institute of Marketing.