On Wednesday 18th January 2016, Cerno Capital hosted a dinner with Hannah White, one of the female adventurers the firm has been supporting. (more…)
Cerno Capital supports UK women athletes, explorers and adventurers. (more…)
For the past few months, I have been lucky enough to work with Downing Street’s GREAT Campaign as a GREAT Adventure ambassador. (more…)
This article was first seen on The Mixed Zone – the women’s online sport magazine (more…)
The Women’s Sport Trust #BeAGameChanger Awards 2016 are now open for nominations. (more…)
The mission is simple on paper – a raw test of speed and power. (more…)
How many of you cycled today? A few but well below the national average. (more…)
As a growing business in a competitive market place, we are naturally supportive of dedicated, hardworking individuals (more…)
Written by Eleanore Kelly and added to by Natasha Mackinlay
When Cerno Capital’s James Spence met Judy Murray at the BTSport Action Woman of the Year Awards last December they instantly hit it off. So much so that when James asked Judy if she might come along and speak at an event organised by Cerno Capital, she agreed whole heartedly.
Some six months later and the team at Cerno were pleased that Judy Murray – the mother of the World No 3 Andy Murray, Wimbledon Doubles Champion Jamie Murray, captain of the British Fed Cup team and TV star – was still keen to devote a wet and windy Wednesday afternoon in Glasgow.
Weather notwithstanding, Judy graced us, 50 Glasgow and Edinburgh based IFAs, and journalists from several Scottish national newspapers with both her presence and her wisdom. Renowned sports journalist Sue Mott was present from BTSport with Maureen McGonigle also present to represent Scottish Women in Sport (www.scottishwomeninsport.co.uk). The discussion took place in the Arthouse Hotel, chaired by BTSport journalist Eleanore Kelly with opportunities for everybody present to ask questions. Interestingly most of the questions posed by guests revealed that Strictly Come Dancing is a popular TV choice in the world of finance.
The invitation was sent out to companies across Scotland and it was apparent that our somewhat unorthodox approach to networking was a success, with the vast majority of those agreeing to give up their lunch hour to meet Judy and Cerno Capital. Judy did not disappoint – entertaining and inspiring us all with tales about her sons growing up, the journey to stardom, the glamorous but cut-throat world of professional tennis, not to mention the blood, sweat and tears it took to propel them all there.
If indeed “pressure is a privilege”, to Judy pressure largely meant a lack of financial resources to support her two talented sportsmen as sons. Clearly a woman of determination, guts and tenacity Judy explained how it was not unusual to juggle three jobs at a time, borrowing money in order to pay for her sons to train with the best possible coaches to help the fulfil their potential. Her story inspired us all- a young girl in Scotland with a burning ambition to play tennis professionally- which she did despite the lack of training opportunities and resources. Later on a single mother forgoing family events and other obligations in order to do the best for her children in her role as coach, mother and the main bread-winner. Despite the pressures, Judy recounts that she never saw it as a “sacrifice or compromise” to allow her sons to fulfil their dreams of playing professional tennis. Of course, she also mentioned the pressures of overcoming her stage fright and “two left feet” to win over both the media and the British public on Strictly Come Dancing last year.
It is no secret that Judy was responsible for coaching her sons in their formative years of tennis and has she has continued her interest in developing and motivating others in the game. She has fuelled several initiatives to develop and encourage not only young female tennis players but also her fellow coaches. These include Miss-Hits (www.miss-hits.co.uk) aimed at girls between the ages of 5 and 8 and Tennis on the Road (www.tennisontheroad.com) – where Judy and her team of coaches “drive around in a white van” introducing and developing tennis abilities for children in Scotland as well as also training coaches to deliver these skills. The decision to implicate such initiatives stemmed from Judy’s witnessing of how few girls are selected as “on track” to play professional tennis. “I decided that we need to create a legacy in tennis for Andy and Jamie” she stated.
Judy has been an influential example to many women working in all aspects of sport – as professionals, coaches and decision makers – and she campaigns tirelessly to do more. There is still a long way to go. Judy described how female coaches are outnumbered 9-1 by their male counterparts. She believes, however, that Andy’s appointment of Amelie Mauresmo has helped her cause for women. Andy’s subsequent success under Amelie has reinforced that the decision was certainly no gimmick and Judy believes that the French coach has rekindled Andy’s creativity in his play. “Amelie is getting Andy to feel the game again.” Furthermore, she believes that women often make better coaches than their male counterparts “There are some things that women do better than guys in the coaching sense and certainly in the mentoring and teaching sense. I think that egos don’t come into it as much and women are far more open to asking questions.”
“There is still sexism in the sport but there’s a lot of momentum around the whole women in sport issue at the moment. I think Andy’s appointment of Amelie has created awareness and shown that it is not about gender, it’s about the skills that you have and the personality fit” she says.
As sponsors of BTSport Action Woman, we agree with Judy, sport is not about gender. We firmly believe in the importance of encouraging women’s sporting initiatives and will continue to offer our support. Hannah Sharman of Cerno Capital commented, “We have met many extraordinary people through our sponsorship of Action Woman, an awards programme which recognises great sporting achievements. As an Ambassador to Action Woman nominees, Judy is an inspiration, having played and coached tennis at the highest level. Her ongoing commitment to engage young people to pick up a racket and play will be a legacy for future generations.”
Eleanore Kelly, Judy Murray and Hannah Sharman
Hannah Sharman, James Spence, Judy Murray and Nicholas Hornby
Please enter your username and password below. If you don't have a username or password,
or have forgotten your details please contact us here and we will advise accordingly.
Before accessing this section of CERNO CAPITAL PARTNERS LLP’s (“CERNO CAPITAL”) website and its contents please read these terms and conditions as they constitute a Legal Notice and contain important legal information.
CERNO CAPITAL’s website contains certain information about its approach to providing investment management services but does not provide specific investment advice and is presented for informational purposes only. It does not represent that the services described on the site are suitable for any specific investor. You are advised not to rely on any information contained in this site in the process of making a fully informed investment decision. Instead, you are urged to base investment decisions upon a thorough investigation and to obtain all necessary professional advice.
The information provided on this website is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution, publication or use would be contrary to local law or regulation or in which CERNO CAPITAL does not hold any necessary registration or license. Individuals or legal entities in respect of whom such prohibitions apply, whether on grounds of their nationality, their place of residence or on other grounds, must not access or use this website.
Persons who wish to access this section of the website are required by CERNO CAPITAL to inform themselves of the legal or regulatory restrictions which may affect their eligibility to access the website or subscribe for units in the funds described herein.
The information on this website is only intended to be viewed by persons who fall outside the scope of laws that seek to regulate financial promotions in their country of residence. Examples of such persons may be governmental agencies, persons sufficiently experienced in investment business to appreciate the risks associated with investment services promoted on this site, large corporations and trusts and high net worth individuals. These examples are not country specific, may not be relevant to your country of residence and are provided for illustration purposes only. If you are uncertain about your position under the laws of your country of residence then you should seek clarification by obtaining legal advice from a lawyer practising in your country of residence before accessing our site.
In particular, CERNO CAPITAL is not registered as an investment adviser with the Securities and Exchange Commission and therefore this website is neither directed at nor intended for use by any person or entity in the United States.
Any past performance data contained on this website is no indication of future performance and nothing on this website should be interpreted to state or imply otherwise. The value of investments may fall as well as rise and investors may not get back the full amount invested. In addition, the information and materials herein shall not constitute an offer or solicitation, or an offer to sell, shares of any of the funds or any advisory or management service in any jurisdiction.
Additionally, the information on this website is provided “as is” and “as available”. CERNO CAPITAL is under no obligation to update the information to reflect changes after the publication date. It is presented without warranty of any kind, either express or implied, including without limitation of any warranties concerning the availability, reliability, accuracy, completeness, timeliness or sequencing of the site or the content, products or services available on or via the website. Also, the information offered does not carry a guarantee of accuracy, completeness or timeliness for any particular purpose and neither expressly or impliedly carries warranties or implied warranties regarding its merchantability and fitness for a particular purpose.
CERNO CAPITAL reserves the right to change the information displayed on the website or this legal notice at any time. They will not be responsible for any loss or damage that could result from interception by third parties of any information available on this website. In no event shall CERNO CAPITAL be liable for any indirect, incidental, special, punitive or consequential damages (including, without limitation, damages for loss of data, business or profits) arising out of or in connection with this legal notice, the website, the inability to use the site or any products, services or content purchased, obtained or stored in or from the site, whether based on contract, tort, strict liability or otherwise, even if CERNO CAPITAL has been advised of the possibility of such damages, and notwithstanding the failure of the essential purpose of any remedy without limiting the foregoing provisions of this paragraph, these limitations also apply to any third party claims against you.
This Legal Notice is governed by English Law and the English courts shall have exclusive jurisdiction over any matter arising out of this Legal Notice or from your accessing of the website. It is your responsibility to be aware of and to observe all applicable laws and regulations of any relevant jurisdiction.
The information contained herein does not constitute an offer to sell or the solicitation of any offer to buy or sell securities and or any derivatives and may not be reproduced, further distributed or published by any recipient without prior permission from CERNO CAPITAL.
By accessing and using the CERNO CAPITAL’s website you acknowledge that you have reviewed this Legal Notice and understand and agree to the terms and conditions contained herein.
This website has been published by CERNO CAPITAL which is authorised and regulated in the UK by the Financial Conduct Authority.
CERNO CAPITAL is a registered limited liability partnership in England and Wales (Incorporation Number OC326579), registered office: 34 Sackville Street, London, W1S 3ED.
By clicking on the “Submit” button you are stating that you are eligible to access this site and that you agree to be bound by all terms and conditions set out above, and you acknowledge that all the above information has been brought to your attention. The information contained in this website is offered to you conditional on your acceptance without modification of the terms, conditions and notices contained herein. If you do not agree with these, please do not access this website.
The Endowment Fund (hereafter “the Fund”) is an Unregulated Collective Investment Scheme (“UCIS”) for the purposes of the Financial Services and Markets Act 2000 of the United Kingdom (the ‘Act’) and as a consequence its promotion in the UK is restricted by law.
Interests in the Fund will be offered for sale only pursuant to the prospectus (offering memorandum) of the Fund and investment into the Fund may be made solely on the basis of the information contained therein.
Access to information about the Fund is intended solely for distribution to professional clients, eligible counterparties and those persons to whom the promotion of UCIS is permitted under the Financial Services and Markets Act 2000 (Promotion of Collective Investment Schemes) (Exemptions) Order 2001 and COBS 4.12 of the Financial Conduct Authority’s Handbook. Investors may not have the benefit of the Financial Services Compensation Scheme and other protections afforded by the Act or any of the rules and regulations made there under. If you are unsure on whether you are eligible to access this section of the website, please contact our compliance officer.
There is not an active secondary market for shares in the fund. As such the only method of obtaining a return of capital may be via redemption. There may be notice periods, redemption penalties or other impediments to liquidity. In addition, some of the underlying investments contain gate clauses that prevent more than a certain percentage of investors redeeming at any one time.
By submitting your email address below you are stating that you are eligible to access this website and that you agree to be bound by all terms and conditions set out above, and you acknowledge that all the above information has been brought to your attention. The information contained in this website is offered to you conditional on your acceptance without modification of the terms, conditions and notices contained herein. If you do not agree with these, please do not access this web site.
Thank you for requesting access to our Funds pages.
We will shortly mail you a password to the email address you supplied. Should this not reach your inbox within the next 5 minutes (be sure to check your junkmail) please contact us for further assistance via our contact page.感谢您请求访问我们的基金网页。
我们会尽快将密码发送至您提供的电子邮件地址。如果 在此5 分钟后仍未收到我们的邮件（请一定要检查您的 垃圾邮件），请通过联系方式的页面联系我们并寻求进 一步帮助。